Campaigns To and Through Partners
Boost brand awareness, generate qualified leads, and accelerate sales with co-branded marketing campaigns that your partners will love.
TO PARTNER
THROUGH PARTNER
BEST PRACTICES
To-Partner Campaigns
You need to treat your partners like a business lead and nurture them into your program/portal
by selling the value to THEM and THEIR business.
You also must keep them up to date and excited about your program.
Elastic Digital has crafted hundreds of to partner campaigns to help our clients achieve their
partner program goals.
Through Partner Campaigns
Partners expert more than your corporate marketing with a place to add their logo and contact us
details.
Your campaigns have to be partner centric and multi touch and multi tactic all tied together
with workflows and a simple to use portal.
We’ll help you create partner friendly campaigns with emails, social posts banners and landing
pages with deferent messaging for each stage of the sales cycle.
WE DO IT ALL: All you have to is full in a small brief and give us your assets and we’ll do the
rest
Campaign Best Practices
Building a successful end-user marketing campaign with your partners requires a lot of effort
Here are some best practices to get the most out of your through partner marketing campaigns
Don’t: Just throw your end user campaigns into a portal and leave a place for a partner to add
their logo
Do:
PARTNERIZE: Tailor your campaigns so your partners can personalize to their brand and messaging
COLLABORATE : Involve your partners in the planning process. Run surveys and calls to understand
seek input and feedback on the campaign concept, messaging, and content.
SUPPORT: Don't just hand off the materials and leave your partners to fend for themselves. Offer
training on the campaign assets, answer their questions, and share best practices for utilizing
the various channels
and
resources.
RESPECT THEIR RESOURCES: Be realistic about the time and resources your partners can commit.
Tailor your expectations and offer scalable options for implementing the campaign, such as
pre-configured landing pages or
customizable email templates.
FOCUS ON QUALITY CONTENT: Create high-value, insightful content that is easy to understand and
use for your partners and their prospects. This could include case studies, webinars, white
papers, or explainer videos.
COMMUNICATE EFFECTIVELY: Maintain open and consistent communication throughout the campaign.
Keep your partners informed of any updates, changes, or challenges, and address their concerns
promptly. This builds trust
and
strengthens the partnership.
Our campaign work
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