The foundation of a successful channel begins with a portal that offers a great partner experience (PX). One that enhances engagement and makes it easy to launch your campaigns.
With more than 20 years experience, Elastic Digital understand the functionalities of the leading channel portals available.
Whether you’re starting, growing or supercharging your channel we’re able to help you achieve greater success.
You have chosen a partner portal platform!
Now you need to create all of the content required to successfully start your channel program.
Here’s what you’ll need:
- An intuitively designed portal that makes a great first impression on partners
- Information on why partners should join your program
- Assets to generate interest in your program from the right partners
- Content to train your partners on how to use the portal to its full potential
- Assets to help you onboard and recruit the right partners into your program
- Content to help your partners sell your products and solutions
Your channel is up and running, now you need to grow!
The questions around how can seem endless, making it difficult to prioritize.
Based on decades of experience working with channels, here’s what every growing channel needs:
- To-partner communication to keep them coming back
- Through-partner campaigns and assets (End-user facing)
- Demand generation activities like social and content syndication
- Development of new collateral
- Refreshes to ensure content remains relevant, up-to-date and adds business value
- Multiple language campaigns for global markets
- Partner training about solutions and new products Learning Management System (LMS Modules)
- Activation plans for dormant partners
As an established industry leader with an enviable reputation, you now need to leverage your channel further to create and maximise new opportunities, globally.
Here’s what you need to push your channel further:
- Engage “pareto” partners
- Offer bespoke creative services
- Sales enablement programs offering sophisticated and repeatable training
- Develop an online partner marketplace
- Translation of assets, globally
To help you maximize your portal investment, we’d like to share in a short one-on-one presentation, channel content best practices based on collective data and analytics from hundreds of successful channel campaigns.