What We Do
The internet is the most powerful communications tool for your business better than any other available medium, and easily accessible...we'd like to help your organisation achieve its online goals...whether it be a lead generation campaign, corporate or product website, integrated online video, eLearning, integrated direct mail, blog, RSS feed, banner or The LOT...we'd love to help.At Elastic Digital we design, build and launch interactive marketing programs across multiple media touchpoints and then generating sales leads for you through our proprietary Profile2Lead™ software. We draw on the innovation and experience gained through 400+ interactive campaigns created over the last eight years to give you a competitive digital edge over your competition.
Elastic Digital - What We Do
Consultancy & StrategyDigital Brand and Marketing Strategy
Information and Interaction Design
Permission-based and Direct Marketing
e-commerce Strategy
Bespoke Content Management Systems
Viral Marketing
Internet, iTV, CD-ROM
Technical Capabilities
Consulting
Systems Analysis
Technical Specification & Documentation
Application Development
Database Design
Platform / Systems Integration
Internet Development
iTV Development
eCommerce Development
JAVA
J2EE, Java Server Pages (JSP), Apache Tomcat, Oracle, BEA Weblogic, Linux, Solaris, SilverStream, IBM Websphere, Sun ONE
Microsoft
.NET, Active Server Pages (ASP), VBScript / ADO, Visual Basic, Visual C++, IIS, SQL Server, ODBC, DTS, ActiveX Controls, Windows NT / 2000 / XP
Client-side Scripting
XML, XSLT, HTML/DHTML/XHTML CSS, Javascript, Actionscript, WML
Open Source
PHP, Ruby on Rails, Perl, MySQL, PostgreSQL, Linux, FreeBSD, Apache
Creative/Design
All aspects of interactive design including:
- Site map, story boards and wire-frames
- GUI and visual communications
- Information Design & information architecture
- Online Brand development & exceution
- Art Direction/Graphic Design
- Integrated Direct Mail design
- Video & Animation
-Script Writing and Copywriting
What We Do // Process
1. Client Briefing and StrategyWe meet with you to discuss your objectives, budget plan and expected results. We analyse your competition and target audience. Then, together, we decide on the best media channel(s) to integrate your online content and our Profile2Lead™ technology.
2. Creative Development
Our work speaks for itself. Our creative is memorable and commands a strong call to action.
This is the point where most agencies bring in third party vendors - at Elastic Digital we're just getting started.
3. Technical Development
Our technical expertise takes our great creative and merges it with robust backend services, providing you with the flexibility to tailor your marketing plan to meet each campaign's needs - no 'out-of-the box' solutions here.
4. Lead Generation and Tracking
We track everything: your microsite, banners, direct mail, email - you name it, we track it! At the core of each campaign our Profile2Lead™ Technology analyses your customers’ interactions and converts it into sales leads... simple.
What We Do // Profile2Lead™
Profile2Lead™ Technology is at the core of each campaign process.We create a fantastic interactive website for your product or service and load it onto one of our secure Profile2Lead™ servers. We then implement the marketing strategy created at the beginning of the process across multiple touchpoints (Email, direct mail, blogs, RSS, banners etc) that funnel prospects/customers into your microsite.
When customers/prospects visit your interactive microsite we monitor and record their interactions with your marketing messages:
- Did they start a video?
- Did they finish it?
- In which products were they interested?
- What information did they download?
- Did they forward the campaign to a friend?
From these interactions we create an interaction profile for each contact.
Here's the best part: We then send you an email containing your customer's/prospect's entire interaction profile, in real time, so your sales staff can contact your leads while your product/service and brand is top of mind!
This shortens the sales cycle as it allows you to make a pro-active sales call - not cold calls. Your sales force have a lot to discuss with your customer or prospect as they will have detailed information on your customer/prospects’ interests and Call To Actions.
What We Do // Elastic Grid™
Coming Soon!We were unable to detect the Flash 8.00 player on your computer, which is required to view this content.
Please click here to download and install the plugin.
Otherwise you may try to access the content directly .